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Desigual is characterized by its distinctive, optimistic, and colorful designs. The company began to operate in 1984. La Vida es Chula is Desigual's slogan, which reflects the way it views fashion and life. An enthusiastic, positive, optimistic message that really nails our colors to the mast. This phrase explains Desigual’s raison d’etre and is enshrined in our DNA and the values it reflects. It’s a manifesto that describes how to face the world each day and is reflected in a fun, fresh and original way of dressing in clothing made with a passion.