Promod is one of the leading companies in the “prat-à-porter” industry. It was founded in 1975 in France as a commercial company specializing in the production and sale of women’s clothing and accessories such as jewelry, footwear, belts, handbags, and scarves. Promod offers fashionable styles and models, comfort, good quality and 100% femininity. Promod’s products are created in a design studio belonging to the company. They are only sold in the Promod chain of stores in over 20 countries around the world and at www.promod.com. The Promod product line is constantly updated – over 100 new products are launched on the market every two weeks. Using modern IT techniques, Promod analyzes sales results in each store individually, thus gaining the necessary information about the expectations of its customers. Such a policy allows for continuous development of the company on the international market.