The campaign for the latest spring-summer 2022 collection takesviewers on another sentimental journey, this time to seaside resorts, besieged during the season, and outside of it, offering peace and respite. The video shot by Marcin Morawicki and the photo shoot by Kuba Dabrowski feature cinematic shots reminiscent of the Polish cinema of the 1950s and 1960s. The backdrop for the campaign were holiday destinations known to many generations of Poles - the charming town of Leba, where the focus was on the characteristic beaches and spa of yesteryear, and the picturesque Slowinski National Park, where the wildness of the flora is combined with the tranquility of the sand dunes.
The atmospheric photographs, the rhythm of the wooden breakwaters, and the space and correlation of the painterly sky with the boundlessness of the sea give solace to the eyes and focus on what is most important - the here and now. Familiar landscapes unite generations and are an element of classic beauty.
The styles seen in the color and black and white photos fully reflect the spring and summer character of the collection. Suits paired with linen shirts, openwork-weave jackets styled with t-shirtsor cotton airy sweaters worn with shorts. There is also no shortage of typically eclectic combinations, such as a beige, classic trench coat combined with a tracksuit.
Spring-summer stylizations are often new, original color combinations, such as a beige suit paired with a powder pink shirt sewn from linen, or a reddish-rose jacket paired with beige pants.
The quality of the collection stems from the brand's experience in tailoring since 1945, and the distinctive aesthetic is given by the RETRO FUTURE style, which has been continued for several seasons, combining patterns and fabrics from years gone by with contemporary style and technologies
