The brand was launched at the beginning of the new millennium and it is no coincidence that it stands out from the Group's other brands with its youthful and innovative approach, always mindful of new trends and what's happening on and off social networks: as a brand that is constantly evolving, its strengths lie in keeping up with the times as well as in offering "fast fashion".
The collections, which change every two months, are created in line with the rapid changes of the current times and the latest trends in the world of underwear and clothing for women, men and children.
The brand's growth rate is also intensive with regard to network development: the brand now has over 560 points of sale in 23 countries, excluding Italy.